TikTok Shop Mall will land in the UK and US

Recently, TikTok Shop UK Mall opened on June 6th and is expected to land in the United States in July. The previously announced full custody model will also be launched in the UK and the US. TikTok Shop Mall is currently in the stage of category expansion, with "fully managed" and "cost to cost" businesses being the two main supply channels. The products and operations of the mall are handled by an additional team.

TikTok's e-commerce business is rapidly expanding overseas.

In 2022, TikTok Shop successively entered Southeast Asian countries such as Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, and made a name for itself in the local market. Data shows that in 2022, TikTok Shop's GMV in Southeast Asia reached $4.4 billion, an increase of more than four times compared to 2021. Since October last year, TikTok has officially launched the TikTok Shop shopping mall function in Southeast Asian countries such as Indonesia, Thailand, and the Philippines.